Consider luck (random events attributed to chance or fortune) versus destiny (pre-determined and purpose driven events). Meditate on what causes one to look at a situation and determine whether it is luck or destiny.

This animation was based on idea of luck. Everything might seem to be perfect and your life is going well but it seems that no matter how good a person is, bad things can still happen.

The animation starts off with a Postman needing to deliver a package to the top of a tower. It's not important, what is in the package, it's important that the delivery person takes the package up to the building. When he gest up to the top of this tower and rings the doorbell a giant coo-coo bird pops threw the door and knocks the postman off the tower to his death. Finally the camera will pan out to show that the entire world was a clock and he is just living inside of another world. This is important because of two reasons:

1. This shows that the coo-coo bird has come out because it is 12 O'clock.
2. This also shows that just because you're important somewhere doesn't mean your the best because there are bigger worlds and some of those worlds you might live in.

The other idea I'm trying to implant is that sometimes you can go too high with your abilities and skills. To do this at the beginning when I introduce the character I'm going to name him "Cliff Icarus" bringing up greek mythology.

The colors and feel of the animation is very cartoon/plastic/pixar feeling. Everything is going to be exagerated, buildings are going to get bigger as they get taller, the color's are going to be right and vivid. This is to reinforce the idea of being within another world.

This title is the name of the delivery company. It needed to be something that pronounced the success of the business and the people that work there. It's subtle but I think it helps get the idea across that this is a good business and very capable.

Animation: Gerald Leenerts
Audio: Joe Milne